Carlier nougatier
Highest quality ingredients,and wide variety of flavors.
Carlier nougatier
Art direction / Packaging design / Brand design
A family business, has been making nougat by using the highest quality ingredients, in a wide variety of flavors.
Nougat-carlier (The official website of the brand)
Challenge
We have to make decisions so that brand is unified, So the logo of the brand feels more modern and simple to remember. Carlier needed a clear, differentiating angle and a strong brand presence.
Solution
The first stop was unifying the brand’s hero elements, to work together harmoniously. Our new logo still has all the recognizable qualities of its old one (Lamp, color, size) but simplified to work anywhere big or small, online or in print, static or rolling across the screen.
Process
We visited their website to see what type of product they are buying and getting into history of the company to understand what the new brand needed; from packaging, logo, to the need for a universal language. Carlier needed an inventive brand that feels a bit more luxuries and modern.
Color
We’ve defined one premium and celebratory set of colors that are AA for digital but great for packaging too, and becoming one consistent universal language.
